Connector, promoter, Storyteller, advisor
I am an experienced storyteller with 25+ years of experience in public relations, influencer marketing, reputation and brand management, and social media strategy. Industries of expertise include food & beverage, hospitality, travel, CPG, lifestyle, and wellness.
However, my favorite job was the one for which I never received a dime. As a young adult I was an Activities Director for a youth summer camp, organizing what I like to call “good creative chaos”. In many ways, my consulting work is a continuation of that job, working with creatives, artisans, and emerging consumer brands to become better evangelists for themselves, inspiring them to find their audience, launch a new product, or tell their story to the press.
I’m a California native who migrated to the Pacific Northwest in 2007, lured by the region’s creative atmosphere, evergreen trees, and the vibrant food scene. In my spare time, I enjoy cooking and entertaining, snuggling my dog, chuckling at the latest episode of SNL with my son, and communing with my girlfriends in a longstanding book club.