public relations

The earned media landscape has changed dramatically. Gone are the days of brand-centric press releases blasted out only to be greeted by a hungry spam folder. Today’s most effective publicity programs are:

Story-centric

Tailored to the media person

Validated with data, tools and assets

Prepared months in advance

In our work together, we hone the story you want to tell, and the story the media is ready to hear. By syncing both narratives, we craft memorable PR initiatives that create lasting impact.